FRULANA ORGANIC FARM

Granny Smiths as far as the eye can see

The Demeter Frulana organic farm nestles in Udine in the north east of Italy. Only 20 km from the sea and 20 km from the mountains, here 50,000 Granny Smith trees are grown, (as well as 8,000 Idared trees used for pollination and 10,000 of the new variety Crimson Snow) on warm stony soil, the ideal microclimate for tree growth. Harvesting only takes place when the apples are ready to eat. These first-class apples have a Brix value of 1–2 degrees over the norm. 

Sustainable production with respect for nature and the environment

On 17.5 hectares of land, the firm’’s founder, Leonhard Lösch, manages the orchards according to the latest technical and organic methods. The on-site solar plant provides power both for the harvesting equipment as well as the remote controlled irrigation system. Sustainable management according to strict organic principles and the use of renewable energy makes Azienda Agricola Frulana one of the most visited farms. 

The investment is worthwhile: health benefit thanks to organic quality

 Leonhard Lösch, who has been active in the fruit and vegetable sector for over 30 years, started in 2010 with sowing organic herbs to improve the soil conditions. Meanwhile the entire site is protected using fine-meshed nets, from the blossom through to harvesting. On the Frulana Demeter-farm ladybirds and other insects contribute actively to the production of crisp and healthy fruit, which are not genetically modified and which are free of pesticides.